Out-of-Home (OOH) advertising plays a vital role in promoting tourism in Cyprus. As travelers arrive and move between cities, strategically placed billboards, airport screens, and bus ads help brands capture their attention. From Larnaca to Limassol, and Paphos to Protaras, OOH advertising is a powerful tool to connect with tourists every step of the way.
Airport Advertising: A Powerful First Impression
Cyprus has two major international airports: Larnaca and Paphos. Both serve millions of travelers annually. Brands can place advertisements inside terminals using high-impact LED screens and static displays. These are located in key areas like arrival corridors and baggage claim.
This exposure is highly valuable. Tourists often have time to observe their surroundings while waiting for their luggage or transport. It’s the perfect opportunity to introduce them to experiences, destinations, and services across the island.
Highway Billboards: Long-Lasting Visibility
After leaving the airport, tourists often travel long distances to reach their final destination. That’s where highway billboards come in. Large static and digital Pisases line the roads from Larnaca Airport to Ayia Napa/Protaras. Similar placements exist from Paphos Airport into the city and beyond.
These highway billboards offer uninterrupted visibility. Whether promoting hotels, beach clubs, cultural tours, or restaurants, brands stay top-of-mind throughout the journey.
Limassol: Where Culture and Business Meet
Limassol offers a wide range of OOH advertising opportunities. From LED screens at Pentadromos to static and trivision boards along the highway, the city is well-equipped for high-impact campaigns.
One standout feature is the seafront road. This stretch, running from the old port to the tourist area, is lined with flagpole billboards. These reach pedestrians, cyclists, and drivers, making it a high-traffic spot with prime visibility.
Nicosia: Capturing the Capital’s Movement
As the capital, Nicosia is a central hub for both tourists and locals. While it’s inland, it still attracts cultural tourism and weekend travelers.
Bus advertising is particularly effective here. Buses pass through shopping areas, public squares, and popular local destinations. This form of OOH advertising helps brands reach a wide and mobile audience throughout the day.
Larnaca & Ayia Napa: Prime for Summer Campaigns
Larnaca’s Finikoudes promenade and Ayia Napa’s busy beaches are perfect for seasonal advertising. Here, brands can use beachfront static boards, bus stops, and flag boards to connect with vacationers.
During the summer, foot traffic surges. These placements offer ideal visibility to promote beach bars, tours, restaurants, and nightlife events.
Paphos: Storytelling Through Travel
Paphos is a hub for history and relaxation. City-center billboards and roadside boards heading in from the airport help brands communicate with visitors right away.
Bus routes in Paphos also serve tourist hotspots. These placements work well for promoting cultural landmarks, excursions, and local businesses.
Conclusion
OOH advertising plays a key role in the tourism industry in Cyprus. Whether you’re targeting airport arrivals, beachgoers, or road trippers, there’s a strategic location to meet your goals. With the right placements across Limassol, Nicosia, Larnaca, Paphos, and Ayia Napa, brands can maximize their visibility and leave a lasting impression on every traveler. If you’re looking for your next board, get in touch.
